Privacy Policy

Effective Date: April 25, 2026

Light It Right ("we," "us," or "our") operates the website mylightitright.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or interact with our services. Please read this policy carefully. By using our Site, you consent to the practices described in this Privacy Policy.

Information We Collect

We may collect personal information that you voluntarily provide to us when you fill out forms on our Site, including but not limited to:

• Full name
• Email address
• Phone number
• Street address, city, state, and ZIP/postal code
• Messages or comments submitted through contact or dealer application forms
• Marketing consent preferences

We may also automatically collect certain information when you visit our Site, including your IP address, browser type, operating system, referring URLs, and information about how you interact with our Site.

How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries, quote requests, and dealer applications
• To provide, maintain, and improve our services and website
• To send you marketing communications, including promotional messages, only with your explicit consent
• To process and manage dealer applications
• To communicate with you about your account, services, or inquiries
• To detect, prevent, and address technical issues or security threats
• To comply with legal obligations

Third-Party Services

Our Site uses the following third-party services that may collect information about you:

• Google Maps: Our Locations page embeds Google Maps to display our dealer locations. Google may collect data in accordance with Google's Privacy Policy.
• Web3Forms: We use Web3Forms to receive and process submissions from the contact, quote, dealer, and commercial inquiry forms on our Site. When you submit a form, the information you provide is transmitted to Web3Forms, which delivers the submission to us by email. Web3Forms may also collect technical information such as your IP address for spam prevention. Use of Web3Forms is subject to Web3Forms' Privacy Policy.
• hCaptcha: We use hCaptcha (provided through Web3Forms) on our forms to protect against spam and abuse. hCaptcha may collect device and browser information, including your IP address, to determine whether a user is human. Use of hCaptcha is subject to hCaptcha's Privacy Policy and Terms of Service.
• Vercel: Our Site is hosted on Vercel. Vercel may collect server logs and usage data as part of its hosting services. For more information, please review Vercel's Privacy Policy.

We do not sell, trade, or otherwise transfer your personal information to third parties for marketing purposes.

Cookies and Tracking Technologies

Our Site may use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device that help us understand how you use our Site.

Types of cookies we may use include:

• Essential Cookies: Necessary for the Site to function properly, such as remembering your cookie consent preferences.
• Analytics Cookies: Help us understand how visitors interact with our Site by collecting information anonymously.
• Third-Party Cookies: Set by third-party services embedded in our Site, such as Google Maps and hCaptcha.

You can control cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain features on our Site.

California Consumer Privacy Act (CCPA) Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), including:

• Right to Know: You have the right to request that we disclose what personal information we have collected, used, disclosed, and sold about you in the past 12 months.
• Right to Delete: You have the right to request that we delete the personal information we have collected from you, subject to certain exceptions.
• Right to Opt-Out of Sale: We do not sell your personal information. However, you have the right to opt out of the sale of your personal information if we ever do so in the future.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise any of these rights, including submitting a "Do Not Sell or Share My Personal Information" request, please contact us at info@mylightitright.com with the subject line "CCPA Request." We will respond to verified requests within 45 days as required by law.

SMS / Text Message Marketing (TCPA)

When you provide your mobile phone number and opt in to marketing communications through any form on our Site, you agree to receive recurring promotional SMS and/or MMS text messages from Light It Right, which may be sent using automated technology. Your consent is not a condition of any purchase.

• Message frequency: Up to 4 messages per month; frequency may vary.
• Costs: Message and data rates may apply based on your wireless plan.
• Opt out: Reply STOP to any message at any time to unsubscribe. You will receive one final confirmation message.
• Help: Reply HELP for assistance, or contact us at info@mylightitright.com.
• Supported carriers: Major US carriers (AT&T, T-Mobile, Verizon, and others). Carriers are not liable for delayed or undelivered messages.
• Mobile information sharing: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

This SMS program is operated in compliance with the Telephone Consumer Protection Act (TCPA) and CTIA Messaging Principles and Best Practices. Records of opt-in consent are retained for a minimum of four (4) years.

International Users and GDPR Rights

Light It Right is based in the United States. If you access our Site from outside the United States, your information may be transferred to, stored, and processed in the United States, which may have different data-protection laws than your country of residence.

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR) and UK GDPR, including:

• Right of access: Obtain confirmation of whether we process your personal data and a copy of the data we hold.
• Right to rectification: Request correction of inaccurate or incomplete data.
• Right to erasure ("right to be forgotten"): Request deletion of your personal data, subject to legal exceptions.
• Right to restrict or object to processing: Limit how we use your data, including for direct marketing.
• Right to data portability: Receive your data in a structured, commonly used, machine-readable format.
• Right to withdraw consent: Withdraw previously given consent at any time, without affecting the lawfulness of prior processing.
• Right to lodge a complaint: File a complaint with your local data-protection authority.

The legal bases on which we process your personal data include your consent, the performance of a contract, compliance with legal obligations, and our legitimate interests (such as securing our Site and responding to your inquiries). To exercise any of these rights, contact us at info@mylightitright.com.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. When your information is no longer needed, we will securely delete or anonymize it.

Specifically:

• Quote requests and contact form submissions are retained for up to 24 months after your last interaction with us.
• Dealer application data is retained for the duration of the dealer relationship and for up to 36 months after termination.
• Marketing consent records are retained for as long as the consent is active and for 12 months after withdrawal of consent.

Children's Privacy

Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13 years of age. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information as soon as possible. If you believe that we may have collected information from a child under 13, please contact us immediately at info@mylightitright.com.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the updated Privacy Policy on this page with a revised effective date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Light It Right
9935 Horn Rd, Suite A
Sacramento, CA
Email: info@mylightitright.com